Linda Yaccarino is an American media executive known for her influential roles in advertising and media management. She earned a Bachelor of Arts degree focusing on liberal arts and telecommunications from Pennsylvania State University. Yaccarino began her career at Turner Entertainment, where she served nearly two decades as Executive Vice President and COO of advertising sales, marketing, and acquisitions, overseeing networks including TNT and TBS. In 2011, she joined NBCUniversal, initially as president of cable entertainment and digital advertising sales. She rapidly advanced to become Chairman of Global Advertising and Partnerships, overseeing approximately 2,000 employees and managing over $10 billion in annual revenue. Yaccarino was instrumental in transforming NBCUniversal’s advertising business for the 21st century, pioneering strategies like One Portfolio and One Platform to integrate linear and digital advertising. She played a key role in the launch of the Peacock streaming service and worked to keep NBCUniversal competitive with major tech companies in digital advertising. She also chaired the World Economic Forum’s Taskforce on Future of Work and led the Advertising Council’s Board of Directors. In May 2023, Yaccarino resigned from NBCUniversal to become CEO of X (formerly Twitter), appointed by Elon Musk to lead the company’s business operations while Musk focused on product and technology. During her tenure at X, she emphasized resetting the advertising industry amid social media moderation changes and led high-profile legal actions against major advertising groups. After two years, Yaccarino stepped down from the CEO role in 2025. Subsequently, she became CEO of eMed, a telehealth company specializing in GLP-1 weight loss drugs. Throughout her career, Yaccarino has been recognized for her leadership and innovation in media and advertising, earning accolades from Forbes, The Hollywood Reporter, and Adweek. She is noted for shaping the economic and technology infrastructure behind media content delivery and advertising across multiple platforms.